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PUBLIC UTILITIES BOARD SINGAPORE

PUB Water Saver Pack Campaign

BACKGROUND & KEY CHALLENGE​

PUB tasked us with the design and promoting the new Water Saver Pack—a kit that includes thimbles, a cistern bag, and leak detection tablets. The challenge? Convincing water-conscious Singaporeans to adopt an additional solution when many already practice water-saving habits. The key question: “Why claim this pack?”

STRATEGIC INSIGHT & SOLUTION​

Many water-saving habits, such as shorter showers or reusing water, require ongoing effort. The Water Saver Pack offers a game-changing solution—claim it, install it, and save water effortlessly with every tap or flush. By positioning the pack as an innovative, hassle-free tool, we highlighted it as the simplest and most convenient way for households to elevate their water conservation efforts.

Packaging design of the new Water Saver Pack​

CHANNELS USED​

The outreach efforts were centred on social media platforms and a launch video. An outdoor information booth and interactive games were also created to engage the public during Singapore World Water Day, promoting the new Water Saver Pack.

PUB Water Saver Pack Activation
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SPLASH PRODUCTIONS PTE LTD

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#12-04 Singapore 159552

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