Works / Gallery
Works / Gallery
PUBLIC UTILITIES BOARD SINGAPORE
PUB Water Saver Pack Campaign
BACKGROUND & KEY CHALLENGE
PUB tasked us with the design and promoting the new Water Saver Pack—a kit that includes thimbles, a cistern bag, and leak detection tablets. The challenge? Convincing water-conscious Singaporeans to adopt an additional solution when many already practice water-saving habits. The key question: “Why claim this pack?”
STRATEGIC INSIGHT & SOLUTION
Many water-saving habits, such as shorter showers or reusing water, require ongoing effort. The Water Saver Pack offers a game-changing solution—claim it, install it, and save water effortlessly with every tap or flush. By positioning the pack as an innovative, hassle-free tool, we highlighted it as the simplest and most convenient way for households to elevate their water conservation efforts.
Packaging design of the new Water Saver Pack
CHANNELS USED
The outreach efforts were centred on social media platforms and a launch video. An outdoor information booth and interactive games were also created to engage the public during Singapore World Water Day, promoting the new Water Saver Pack.
