MINISTRY OF SUSTAINABILITY AND THE ENVIRONMENT SINGAPORE
GoGreen Singapore! Campaign
BACKGROUND & KEY CHALLENGE
Go Green SG is a national movement to rally everyone in Singapore to work towards a greener and more sustainable future. It features over 300 activities across a month for Singaporeans of all ages to participate in and learn how they can contribute to building a greener Singapore.
STRATEGIC INSIGHT & SOLUTION
Many believe going green is costly and requires sacrifice, but our Go Green campaign shows how minor lifestyle tweaks can make sustainability accessible. Go Green SG offers events, workshops, and activities to inspire eco-friendly habits. Cheerful mascots representing diverse individuals appear across banners, OOH, and social media, showcasing how everyone can embrace sustainability their way. Together, let’s start a lasting impact and Go Green, Your Way.

CHANNELS USED
Social, digital and out-of-home ads were deployed to reach out to Singaporeans
Out-of-home





Social media










RESULT
The campaign achieved great success, garnering extensive media coverage and drawing significant attendance to its activities. Over 20,000 individuals and 500 organisations pledged their commitment under the Green Nation Pledge.
