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MINISTRY OF SUSTAINABILITY AND THE ENVIRONMENT SINGAPORE

GoGreen Singapore! Campaign

BACKGROUND & KEY CHALLENGE​

Go Green SG is a national movement to rally everyone in Singapore to work towards a greener and more sustainable future. It features over 300 activities across a month for Singaporeans of all ages to participate in and learn how they can contribute to building a greener Singapore.​

STRATEGIC INSIGHT & SOLUTION​

Many believe going green is costly and requires sacrifice, but our Go Green campaign shows how minor lifestyle tweaks can make sustainability accessible. Go Green SG offers events, workshops, and activities to inspire eco-friendly habits. Cheerful mascots representing diverse individuals appear across banners, OOH, and social media, showcasing how everyone can embrace sustainability their way. Together, let’s start a lasting impact and Go Green, Your Way.

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CHANNELS USED​

Social, digital and out-of-home ads were deployed to reach out to Singaporeans

Out-of-home​

Social media

RESULT​​

The campaign achieved great success, garnering extensive media coverage and drawing significant attendance to its activities. Over 20,000 individuals and 500 organisations pledged their commitment under the Green Nation Pledge.

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