SQKII
Hunt the Mouse Campaign
BACKGROUND
Sqkii is a gamification company known for its #HuntTheMouse cash hunt, where special coins are hidden across Singapore. Players rely on progressively released hints on social media and the campaign website to locate the coins and redeem prizes.
STRATEGIC INSIGHT & SOLUTION
#HuntTheMouse is more than a game—it’s an alternate reality, turning Singapore into a vast hunting ground. Using this insight, we transformed media touchpoints into immersive experiences for players. Partnerships with brands like Tiger Brokers and Burger King became integrated missions, unlocking hints and rewards as part of the thrilling quest for the ultimate prize.
CHANNELS USED
The campaign ran on Out-of-Home channels and digital touchpoints including animated billboards, train platforms, web banners, digital videos, and social media.




RESULT
The campaign exceeded our targets and resonated strongly with the public.
