Works / Gallery
Works / Gallery
MARITIME AND PORT AUTHORITY OF SINGAPORE
50 Years: Singapore’s Container Shipping Journey Campaign
BACKGROUND & KEY CHALLENGE
To celebrate 50 years of Singapore’s container shipping journey, MPA tasked Splash with creating a social media-led campaign to engage youths and tertiary students. Addressing misconceptions about maritime as outdated, the campaign highlighted it as an innovative, impactful sector, supported by roving exhibitions at institutes of higher learning.
STRATEGIC INSIGHT & SOLUTION
Research revealed that young Singaporeans value purposeful careers and impactful work. To attract them, we showcased maritime as a sector offering exciting, innovative opportunities tied to a larger purpose. Inspired by 50 years of containerisation, the campaign Let’s Move the World encouraged youth to embrace maritime careers, continuing Singapore’s legacy of bold creativity, innovation, and risk-taking, resonating with their desire to make a real-world impact.
CHANNELS USED
As our target audience was Singaporean youth, we tailored our communication and engagement strategies specifically for social media platforms.
social media digital video and content
RESULT
The roving exhibition was a success, drawing an overwhelming turnout and participation from over 30 companies. It facilitated meaningful conversations between students and industry professionals, providing insights into the maritime sector and opportunities for students to engage directly with various maritime organisations.
