Launch of Suunto 7
Staying active in spite of the pandemic
The Suunto 7 smartwatch combines Suunto’s versatile sports expertise with the helpful smart features from Wear OS by GoogleTM, which supports sports and daily activities in one streamlined interface. Launched during the height of the pandemic in August 2020, Splash helped to coordinate product reviews with local tech media. The agency coordinated delivery of products during the heightened measures, and managed to garner more than $90,000 in PR value.
On top of that, Splash collaborated with selected fitness and lifestyle influencers for an online giveaway that expanded the reach to more than 170K. The total engagement for the posts added up to about 9.5K.