Splash led the nationwide publicity campaign for the CDC Vouchers Scheme 2024, driving mass awareness and participation across diverse demographics.

Our scope included strategic media relations, message calibration, and issue management. The campaign successfully navigated complex narratives such as rising cost-of-living concerns, fraud prevention, and digital literacy. Through sustained storytelling and earned media, we helped shape a positive and trusted national conversation that supported wide uptake and claiming of the CDC vouchers across Singapore.