Splash led and managed strategic communications and publicity for Exercise SG Ready, a nationwide coordinated emergency response exercise held from 1-15 February.

Our scope encompassed strategic media relations, narrative positioning, media pitching and interview coordination, as well as ongoing monitoring and sentiment analysis. The exercise focused on various aspects of Total Defence such as the commencement, table-top exercises, workshops on psychological resilience, and findings from an islandwide cyber phishing exercise on businesses. Through coordinated media outreach and strategic framing, we shaped clear and credible narratives that reinforced public confidence and underscored the importance of collective preparedness.

Splash secured comprehensive mainstream coverage, including more than 140 placements across all mainstream newspapers and online platforms, a dedicated news package with CNA, and broadcast radio interviews during the launch of Exercise SG Ready.