Splash drove strategic communications and publicity for the 17th Singapore Amazing Flying Machine Competition (SAFMC) 2026, Singapore’s largest flying machine competition jointly organised by DSO National Laboratories and Science Centre Singapore.

From autonomous drone swarms and AI techniques, to record-breaking participation, SAFMC 2026 showcased the next generation of engineering and aviation talent. Splash developed the communications strategy, shaped key narratives, drove media engagement, and coordinated interviews to elevate the competition as a platform for innovation and future-ready talent development.

By spotlighting emerging STEM-related skills and inspiring student journeys, Splash secured widespread coverage across all mainstream media and major broadcast outlets, alongside strong visibility across online and social media platforms. The publicity efforts positioned SAFMC as a platform that celebrates ingenuity and the achievements of youth across Singapore.