Splash successfully led the PR campaign for CFS’ Collective for a Stronger Society (CSS) media event, spotlighting CFS’ national philanthropic movement aimed at uplifting lower-income families through integrated community support. Our strategy combined targeted media outreach, on-ground storytelling, and thought leadership profiling to amplify CSS’ message of collaborative giving.

The event secured widespread media coverage, including The Straits Times, Lianhe Zaobao and CNA, highlighting CSS’ achievement of raising over S$8 million in its first year. Through clear messaging and stakeholder engagement, we helped position CSS as a blueprint for sustainable, collective philanthropy in Singapore’s social compact.