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PUBLIC UTILITIES BOARD SINGAPORE

Singapore Flood Resilience Campaign

BACKGROUND & KEY CHALLENGE​

As Singapore experiences more frequent flash floods due to climate change, PUB continues to enhance drainage infrastructure to strengthen flood resilience. We must also inspire and encourage preparedness among businesses and the wider community to build a flood-ready Singapore.

STRATEGIC INSIGHT & SOLUTION​

Singaporeans love a challenge, and being Flood-Wise in a FLASH helps you stay ahead. From predicting flash floods before they occur to guiding others during a flood, following our flood resilience tips shows you are always prepared—and one step ahead of the rest.

PUB Flood-wise Campaign lockup

CHANNELS USED​

Multiple channels were utilised to reach out and engage motorists, pedestrians, homeowners, and business owners.

Digital video​

Microsite and social media content

RESULT​​

Since the campaign launch, the main digital brand video has garnered a combined 6.4M views across PUB's Official Facebook, IG, TikTok, and YouTube pages. The entire campaign has attracted extensive media coverage, amplifying our publicity.​

PUB Flood-wise campaign media coverage
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