Why Your e-Publications Must Be Designed for AI (Not Just Humans)

Let’s be honest. Most e-publications today are still made like they were in 2015. They’re slick for human eyes but a nightmare for AI to read. And if you’re not thinking about AI when creating content now, you’re setting your brand up for an epic case of invisibility.

Here’s the reality... Today, your first reader probably isn’t human. It’s AI: ChatGPT, Google Gemini, or whatever new bot crawls the web by lunchtime. People aren’t hunting down PDFs and whitepapers themselves anymore. They’re uploading PDFs for AI to analyse and summarise for them. They’re asking AI to find and distil the best e-publications so they don’t have to do the digging themselves.

If your e-publication is a messy blob of text, badly tagged, or poorly structured. Good luck showing up in the answer.

Modern graphic design, advertising, and brand communication must be more innovative. Think clear headings, snappy summaries, beautiful hierarchy, images with good contrast and metadata that actually means something.

In short, you need to create stuff that humans love to browse, and AIs love to read. It’s like SEO but for the robot overlords. Brands that nail AI-friendly e-publication design will dominate the online space. Brands that don’t? They’ll wonder why their brilliant work keeps getting left out of every “Top 10” list AI spits out.

Create for humans. Optimise for AI. Because if AI can’t read your e-publications… your target audience won’t either.