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Works / Gallery
Works / Gallery
CYBER SECURITY AGENCY SINGAPORE
National Cybersecurity Awareness Campaign
Digital transformation has affected many areas of our lives. Everyday, at least 90% of Singaporeans are logging on to look for information, shopping, entertainment, and connections. Our cybersecurity campaign, ‘Better Cyber Safe Than Sorry’, sought to make cybersecurity simple and understandable for the general public. We do this by framing cybersecurity as 'common sense' and introduced analogies linked to our everyday lives, making it easier for everyone to relate and engage with such practices. The campaign was executed via out-of-home media, videos, broadcast, public relation materials, partnerships and social media.
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