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People's Association (PA)

CDC Vouchers Scheme

Splash partnered with the People’s Association as the principal marcomms agency for the CDC Vouchers Scheme, undertaking all comms to engage and educate Singaporeans about these vouchers across multiple tranches. Our work covered print, broadcast, animation, out-of-home, public relations and social media strategy, with a focus on easy-to-understand comms that can appeal to and rally all Singaporeans. The multi-year campaign has since generated over $2 million in PR value alone, and was recognised at the 2022 Marketing Excellence Awards for Excellence in Corporate Social Responsibility.

PA CDC Vouchers newspaper.jpg
PA CDC Vouchers digital display.jpg
PA CDC Vouchers tranche 1.jpg
PA CDC Vouchers tranche 2.jpg
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