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“I believe good concepts make for good business, that creativity is an enabler of effective communication, and that ideas have the power to make things better.”

– Mark Lim, Creative Director


Mark offers a unique mix of skills. He started as a journalist and editor, went on into the field of design communications, before finding himself working, managing and driving creative output with some of the best in advertising. He's been in local boutique agencies, big-name multinational agencies and has even spent time setting up and managing in-house marketing services for a Big 4 professional services firm.


In his role as creative director at Splash Productions, Mark is responsible for upholding creative standards and managing creative output for the brands that come under the agency’s care.  


To Mark, working in marketing communications has always been about effective communication, done compellingly. To this end, he offers a proven track record of strategic yet creative output that delivers results and wins awards. He has worked on a wide range of brands from international banks to local government agencies, and has managed creative teams of designers, copywriters, art directors and everyone else in between.

AWARDS (selected)

  • Cannes Lions: 1 Gold + 2 Silvers + 1 Bronze

  • ADFEST: 5 Silvers + 4 Bronze

  • EFFIES: 1 Gold + 1 Bronze

  • SPIKES ASIA: 4 Silvers + 1 Bronze

  • DIGITAL MEDIA AWARDS: 1 Gold + 1 Bronze

  • DMASIA: 1 Gol

  • IAS Hall of Fame: 1 Campaign of the Year


  • Project 1: IMDA - SG Digital campaign

  • Project 2: Ministry of Manpower - MyMoneySense campaign

  • Project 3: Ministry of Law - Re-align Framework

  • Project 4: Cyber Security Agency, Singapore - Cybersecurity Awareness Campaign 2021 

  • Project 5 OCBC - Premier Banking

  • Project 6 Volkswagen Singapore

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