Portfolio

Invaded Esplanade

Artease Cafe
Motion graphics

Landed in Cineleisure

Artease Cafe
Motion graphics

Attack of the Big Pearl!

Artease Cafe
Motion graphics

Beauty, naturally

BioNeutre
Motion graphics

Beauty salon and spa BioNeutre helps its patrons shine through with their natural beauty. We capture that with a fluent motion graphics sequence that flows with floral imagery and graceful notes.

Spreading cheer

Winpac Paper
Flyers for a charity drive

This paper company does its part for the underprivileged by pledging a dollar for every packet of a certain brand of paper sold, to a charitable organisation that provides healthcare to the sick and needy in Singapore. We spread more cheer around with some good humour. Hold a flyer over the lower half of your face and put yourself in the ‘smiles’ of others – how’s that for empathy?

For keeps

National Library Board
Donors Dinner Programme Book

Left behind – that’s often the fate of programme booklets. We certainly didn’t fancy the same for the Donors’ Dinner 2011 booklet. It was hence presented as a handsome set of postcards to honour those who have significantly added to the National Library’s collection of documentary heritage.

You’re my hero

National Heritage Board
Children’s Storybook

What makes a hero? The nine personalities featured in this book needed no fancy costumes nor super powers to gain hero status. They stood out from the crowd simply by staying true to their causes and believing that they could make a difference. Meet them through our stories and illustrations and be inspired.

Unity in defence

Ministry of Defence/National Service Affairs Department
Logo for Total Defence Awards

The Total Defence Awards honours companies that have supported Total Defence by enhancing the operational readiness of Singapore’s armed forces. The logo’s five overlapping arrows articulate the interconnectedness of the five pillars of Total Defence and echo the increasing support from companies year on year.

Orange you glad?

Orange Training & Consultancy
Direct mailers

Inspired by the client’s name, these copy-driven DMs tickle their financially savvy audience with word play on colours.

Good to the last crumb

UpperCrust
Identity, shop graphics and website

This sandwich shop serves gourmet sandwiches made with breads from its sister bakery The Organic Baker, which bakes its loaves with only natural ingredients. It’s thus premium wholesomeness that we want to convey – through the UpperCrust name as well as through its identity and shop graphics – with rounded typefaces, earthy tones and wheat motifs.

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