About

Terry Lee, Managing Director

This talkative writer-turned-business owner is able to take businesses through the key issues from the embryonic stage to the peaks. The Nanyang Business School MBA holder does the same for communication campaigns, drawing from his experience in treasury trading, starting up hedge funds, and running a group of design agencies.

Jerome Lau, Account Director

Jerome spent the early part of his career in a market research and business consultancy firm before finding his niche in the marketing communications industry. Among this business owner’s numerous satisfied clients are the Home Team Academy, National University of Singapore, Unilever Food Solutions and Motorola, to name a few.

Brice Li, Art Director

Our very own Bear Grylls finds inspiration in nature and National Geographic. He bemoans humans’ destruction of our beautiful Earth and does his part about reforestation in his own Greenhouse in the office. He wants to help Splash make money forever.

Norman Lai, Art Director

A proponent of simple but bold design, Norman believes his work should help solve life’s problems, from making information easy to understand to improving applications for everyday use. This self-professed dreamer hopes to one day run a retail shop or a cafe that he will conceptualise, design and put together himself. More of his celebrated works are found on www.manfromthenorth.com.

Stanley Yap, Art Director & Photographer

This graphic designer and photographer finds inspiration from memories and the daily grind. Observation plays a big part in his creative process. He enjoys studying a subject from different perspectives and presenting it in the simplest form. He’d rather let his work do all the talking at www.stanleyyap.com.

Farid Kasnoen, Art Director

What goes around comes around. Farid believes he is a subject of karma: He hated books when he was in school but he is now inspired by them, even more so when they are related to his favourite topic of music. Not bound by any specific style or area of design, he seeks only to produce beautiful work, as people love to have “something nice” around them.

Ng Kok Choon, Art Director

Kok Choon has designed an annual report for the Civil Aviation Authority of Singapore, served up visual applications for Unilever Food Solutions and produced collaterals for institutes of higher learning in Singapore. This experienced practitioner is familiar with all aspects of the creative and production processes, giving his clients end-to-end advice and support.

Li Shijin, Senior Designer

When a project is in Shijin’s hand, the client can very well kick back and relax. Because she’s dedicated, meticulous and reliable. And because it will be a beautiful piece of work every time.

Vernon Lim, Senior Designer

Vernon is our “man of the moment”. He’s quick, responsive and always has his clients’ best interest at heart. He draws his inspiration from the good design around him and happily travels on the path of continuous learning.

Terence Lucas Yap, Senior Designer

Terence prides himself on his ability to finish a whole bar of chocolate on his own in one sitting. That and all the snazzy web stuff that makes the rest of us go ‘Wow!’ And what does he want to say to his fans? “Don’t be intimidated by my tattoos!” Yup, he’s a teddy bear at heart.

Jacqueline Ong, Senior Designer

Jacqueline believes simplicity in design is the way to go; comic sans, shadows and feathering are her pet peeves. Her ideal job is one where she draws, plays with type or makes a film. She seeks the simple pleasures to help her find balance in life.

Lim Cai Ling, Senior Designer

Cai Ling is a designer on a mission. Believing that design can shape human thought, behaviour and culture, she thinks a designer should be an author who defines what and how to communicate. She wants to be an exemplar of responsible and valuable design and hopes to teach design one day.

Wilmer Pan, Designer

Don’t mess with Wilmer the no-nonsense designer. While he specialises in branding, he also ventures into other design fields such as interactive and motion graphics. He leads a double life as the artist k.0627.

Lim Xiao Yun, Designer
Xiaoyun says: “I love to illustrate and have a compulsion to feel any paper I lay my hands on and secretly estimating its weight.” Can an obsession ever be healthy? Yes, if yours gets you to create good design that befits your love, as Xiaoyun’s does. On her days off, she dreams of travelling the world with a backpack.

Lui Yiling, Designer
As an illustrator with loads of style versatility, Yiling is driven by her insatiable need to doodle. She figured being an illustrator and designer would unify her love for graphics, typefaces and illustrations. She favours the whimsical and quirky, but is also a big fan of the dark and mysterious. She seeks inspiration from her thoughts, music, people and daily life. More of her work can also be found at www.luiyiling.com

Low Jat Leng, Editor & Senior Copywriter

As a small child, Jat Leng found herself compulsively reading the words on packaging. Many years on, she’s still doing it, though she has also moved on to writing features and creative copy, editing books and managing editorial projects. She has a knack for spotting misused commas, missing hyphens and dangling modifiers.

Belinda Wan, Senior Writer

Amid Belinda’s random observations on life in general, she tries to set aside enough time to watch as many movies as she can, and likes being her own movie critic. An old-school person at heart, she misses the days when phones were just ugly, clunky things attached to wires, and when bookstores and CD shops actually made money.

Wong Shu Yun, Writer

At age 8, Shu Yun wrote her first adventure story about five explorer kids and it was completely fashioned on Enid Blyton’s Famous Five series. In the story, the children enjoyed heaps of peanut butter jelly sandwiches. Seventeen years on, the story still hasn’t seen the light of day, but Shu Yun’s adventures continue in the form of articles, advertorials and annual reports. Sans sandwiches, that is.