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Spreading cheer
Winpac Paper
Flyers for a charity drive
This paper company does its part for the underprivileged by pledging a dollar for every packet of a certain brand of paper sold, to a charitable organisation that provides healthcare to the sick and needy in Singapore. We spread more cheer around with some good humour. Hold a flyer over the lower half of your face and put yourself in the ‘smiles’ of others – how’s that for empathy?
For keeps
National Library Board
Donors Dinner Programme Book
Left behind – that’s often the fate of programme booklets. We certainly didn’t fancy the same for the Donors’ Dinner 2011 booklet. It was hence presented as a handsome set of postcards to honour those who have significantly added to the National Library’s collection of documentary heritage.
You’re my hero
National Heritage Board
Children’s Storybook
What makes a hero? The nine personalities featured in this book needed no fancy costumes nor super powers to gain hero status. They stood out from the crowd simply by staying true to their causes and believing that they could make a difference. Meet them through our stories and illustrations and be inspired.
Unity in defence
Ministry of Defence/National Service Affairs Department
Logo for Total Defence Awards
The Total Defence Awards honours companies that have supported Total Defence by enhancing the operational readiness of Singapore’s armed forces. The logo’s five overlapping arrows articulate the interconnectedness of the five pillars of Total Defence and echo the increasing support from companies year on year.
Good to the last crumb
UpperCrust
Identity, shop graphics and website
This sandwich shop serves gourmet sandwiches made with breads from its sister bakery The Organic Baker, which bakes its loaves with only natural ingredients. It’s thus premium wholesomeness that we want to convey – through the UpperCrust name as well as through its identity and shop graphics – with rounded typefaces, earthy tones and wheat motifs.
It’s all about sharing
NTUC FairPrice
Share-A-Textbook logo
Kind thoughts are good but not good enough unless turned into action. This logo aims to do just that. Two facing pages of a book, representing the haves and have-nots, come together to form a heart, urging the altruistic sharing of knowledge through textbook donation.
Artease on Design and Design
It seems Chin Leng isn’t the only one that loves his bubble tea packaging. Artease is today’s packaging design on Design and Design! Get your daily fix here.
15-minute Sabbaticals
Did you know that apart from a one-hour lunch break. 59.7% of workers in Singapore take 1-3 breaks a day, while the other 31.3% don’t take any at all? We didn’t know either, till Peizhi, a final year student in NTU ADM approached us to participate in 15, a flexible, effective and responsible way to take breaks at work.
For 15 minutes a day, we could do anything we wanted. We could take a walk, fish-watch, dance, do sit-ups, anything to disrupt the mundanity of work. Splashees on 15 just had to make sure we put on the 15 button badge so other Splashees would understand. A 15-minute sabbatical a day keeps the work blues away. We weren’t exactly blue to begin with, but we were brimming yellow by the end of two weeks during the 15 sharing session.
Peizhi did a case study on Splashees on 15 and showcased it at her graduation show two weeks ago. Congratulations, Peizhi, on completing your studies and thank you for bringing such cheer to us.
Click here to check out Peizhi’s work!
