You know we have a Facebook page, right? If not, you should really go check it out now. Late last week, we hit a great milestone: Our Facebook page hit the magical number of 100 “Likes”!
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Thank you so much for helping us out with that. Keep spreading the word, and if you like what you see here (both on this blog as well as in our portfolio), tell your friends to “Like” us too!
Artease Cafe
Identity and collaterals
With a cheeky tagline like that, who can resist being part of the fun? Three punched-out holes in the logo recall the tapioca ‘pearls’ that give bubble tea its name. The irreverence shows up too in the made-in-Singapore mascot and illustrations. We have helped create a truly local rendition of the Taiwanese-originated beverage – that’s the Artease difference in a crowded market.
CLS International
Marketing collaterals
The window echoes the Chinese word for ‘field’ – tian and reveals the harvest of knowledge that this Chinese-language specialist is helping its students reap. Held in this folder are nature-themed collaterals for Berries School, renowned for its multisensory approach to teaching Chinese, and Dandelion, its publishing and stationery arm.
Tay Bak Chiang
Art exhibition catalogue
We make this catalogue, which accompanies an exhibition of contemporary Chinese ink paintings entitled Between Breaths, as light as air, with ample white space and breathing room for contemplating the “scent of stones” and lotus “playgrounds filled with fun and memories” – as the artist puts it. The Chinese words hu <呼> and xi <吸>, respectively meaning ‘exhale’ and ‘inhale’, are hot-stamped on the front and back covers, placing the ink works ‘between breaths’.
Brownice
Identity, collaterals and website (www.brownice.com)
Can ice cream ever be good for you? Yes, if it is Brownice ice cream, made from real, vegan ingredients. We’ve gone wholesome for its identity and collaterals too – with cursive type, pastel blue and awning illustrations that recall ice-cream stands of the good old days. In a word – sweet.
Self-promo posters
Splash Productions
On these A2-sized posters are icons associated with festive occasions – Christmas, Chinese New Year, Valentine’s Day and Splash’s anniversary. Each one is made up of a colour gamut in the CMYK model. These make a handy reference throughout the year – and remind you to seize the day and have a colourful, terrific year ahead.
Fortress Advisers
Identity, collaterals and website (www.fortress-advisers.com)
The brand of this estate-planning firm is all about strength and reliability. We let this come through in a logo that features stylised crenellations atop the word ‘fort’ to form a turret symbolising the fortification that Fortress provides around its clients’ wealth. The embossed logo and ‘brick walls’ on uncoated paper offer a tactile reinforcement to the firm’s brand.
Splash Productions Pte Ltd
Photography book
Once in a while something really excites us and we go all out to make it possible. Such is the case for this self-funded book. Entirely photographed and written by two of our own, it chronicles the trials and tribulations of one of the last Hokkien opera troupes in Singapore through luscious photos and an evocative story of passion and nostalgia. We’re glad to have helped document a part of Singapore’s cultural history – and perhaps even moved a few hearts for this vanishing art.
Media Development Authority
Annual report
Just as animation filmmakers give life to their storyboards, MDA does so to Singapore’s strategies of media development. We analogise MDA’s work to the animation production process from storyboard to blockbuster, and even completing it with a piece of “film merchandise” – a cute, eye-catching toy.
Media Development Authority
Electronic and print annual report
If there’s one word to describe this annual report, it is ‘fun’. Gaming is the theme, and MDA’s strategic thrusts are distilled as online quest-style game rendered in pixel-art style.
Online quest can be found here.
